What the most successful companies know is that defining a solid brand identity helps establish the groundwork needed to pursue marketing tactics that support lead generation and customer loyalty. The key is to start the branding process with a clear direction. From how your brand values affect messaging considerations to design preferences for your logo, it’s much easier to work with designers, copywriters, strategists and internal teams when you know what you want. Remember: There’s no need to rush through answering all of these questions! Your responses will ultimately determine your brand’s positioning, so this exercise should take you some time. We know that a branding project is a lot of work, and hopefully this brand and logo questionnaire helps you avoid an existential crisis. If you have any questions or need help discovering your brand, let us know! We’re happy to help guide you in the right direction.